Janine Benyus

JANINE BENYUS VIDEOS

Biomimicry in Action

Download this Talk in Video Format (MP4)

Janine Benyus has a message for inventors: When solving a design problem, look to nature first. There you’ll find inspired designs for making things waterproof, aerodynamic, solar-powered and more. Here she reveals dozens of new products that take their cue from nature with spectacular results.

Who is Janine Benyus?

Science author Janine Benyus is a champion of “biomimicry”, and has become one of the most important voices in a new wave of designers and engineers inspired by nature. Her most recent project, AskNature, explores what happens if we think of nature by function and looks at what organisms can teach us about design.

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